Bellisio Foods Acquires Overhill Farms

BellisioOne of North America’s largest Private Brand manufacturers, Bellisio Foods, Inc. announced today that it has completed its acquisition of Overhill Farms, Inc., a manufacturer of frozen entrees and protein products.  As part of the acquisition, Bellisio obtained the exclusive license to manufacture the Boston Market brand of frozen food products, for which Bellisio and Overhill have been jointly producing products for the past two years. Terms of the deal were not disclosed.

Joel Conner, Bellisio’s Chairman and Chief Executive Officer, said, “I am pleased to announce the completion of this acquisition, which the shareholders of Overhill approved by an overwhelming majority. We are excited to add the Boston Market frozen food brand to our portfolio, as the brand has grown substantially since we entered into our sales and distribution agreement with Overhill two years ago. By providing both Boston Market and Michelina’s brands of frozen entrees, we can now offer our customers and consumers a greater variety of frozen meal solutions. And with Overhill’s list of blue chip private label and foodservice customers, this acquisition aligns perfectly with Bellisio’s growth strategies to expand our customer base, strengthen our brand portfolio, invest in high-growth platforms, and leverage our manufacturing disciplines to generate strong returns.”

Added Jim Rudis, Chief Executive Officer of Overhill Farms, “We look forward to joining forces with the Bellisio team, with whom we’ve worked closely over the last two years. This combination makes tremendous sense, and will allow us to better serve existing and new customers through expanded capabilities and a broader product offering.”

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.