Midwest, employee-owned supermarket Hy-Vee has introduced a new line of premium air chilled Private Brand fresh chicken called Hy-Vee Cool Chicken. The chickens are cooled with a state of the art air chilling system that is said to help inhibit the spread of bacteria by keeping all of the chickens separate, as well as saving 1,000’s of gallons of chlorinated water every day.
The air-chilled method produces a better tasting chicken. With no water added, the air-chilled method maintains the “real” chicken flavor and juices. No water is absorbed, so customers taste the natural flavor of the poultry.