WinCo Foods Debuts Private Brand Milk & Water

Winco milkBoise, Idaho-based grocer WinCo Foods recently announced on its webpage and Facebook page the introduction of two new Private Brand products: WinCo Foods milk and WinCo Foods purified drinking water.

WinCo Foods milk replaces the previous Hy-Top milk, which was supplied by the Federated Group and comes from cows that have not been treated with rBST. It is available in both gallon and half-gallon sizes and in either fat-free, 1%, 2% and whole varieties.

WinCo is sold in BPA-free plastic bottles that are 100% recyclable. Bottles, labels and caps, shrink film and trays – every piece of the packaging can be recycled. Bottled in Washington state and filtered by reverse osmosis, with selected minerals added for taste, including sodium bicarbonate and sodium sulfate. The water is available in 24- or 35-bottle multipacks, as well as 16.9-ounce and 8-ounce single bottles.WinCo-Purified-Water1

 

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.