HEB Asks Customers To Try V.No

V. NoThis past week San Antonio, Texas based grocer H-E-B, announced the launch of a new Private Brand wine, “V.NO” on their Facebook page. According to the post:

“Our new V.NO wines have been carefully sourced from around the world to provide an authentic drinking experience just like the locals would have. Let our four quality wines take you there.”

The brand includes a Cabarnet, Chardonnay, Malbec and Pinot Grigio. Th Cabernet is featured on the retailer site as a July Primo Pick and described this way:

“V know a good vino! It’s said the Central Coast’s cool climate puts even more fruit flavor in each bottle of V.No Central Coast Cabernet. Then again, it’s about selecting the best wines from the best locations. Which is why the grapes that make up this delight are grown in an environment that is well suited for them. We find the flavors of strawberry, blackberry and toasty oak pairs well with rich meats. Try Chardonnay, Malbec and Pinot Grigio V.No wines too!”


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.