M&S Promotes Award Winning Private Brand Wines

Tesco Wine FrontIt’s the time of year when the wine industry releases its accolades in the form of medals and trophies awarded to the world’s very best wines. The Decanter World Wine Awards, International Wine Challenge and the International Wine & Spirit Competition are recognized as three of the most prestigious wine competitions. Professional judges taste literally thousands of wines and the juries are incredibly rigorous, only the very best wines are awarded anything at all.

Year after year Private Brand wines from British retailer Marks & Spencer before have done really well. This year they are celebrating the success of their Private Brand wine program by creating a selection of cases of medal winning stunners and what’s more offering special discounts this month on a selection of award winning mixed cases, with an additional 10% off if customers buy more than one case.

Check out a few of these great Private Brand wines:

Gold-Medal-Winning-WinesGold Medal Winning Wines – Mixed case of 12

Now: £120.00
Was: £134.88
(+ a further 10% reduction if you buy 2 cases)

This Gold Medal Winners mix represents the top of the medals tree, two different whites, a Macon from the village of Uchizy and a Sauvignon Gris from a single estate in the Lleyda Valley Chile. The reds are a delicious Ribera del Douro, a prestigious region not far from Rioja and a fantastic New Zealand Pinot Noir from star winemaker Tamra Washington.

Medal-Winning-Italian-SelectionMedal Winning Italian Selection – Case of 6

Now: £50.00
Was: £58.94
(+ a further 10% reduction if you buy 2 cases)

We have always been proud of our Italian wine range with quality wines from the classic regions and also those hidden gems from lesser known regions or grape varieties. We are delighted to offer three whites and three reds, which have one thing in common, a hard won silver medal, recognizing their quality and endorsing our winemakers credentials.

Medal-Winning-Rosé-SelectionMedal Winning Rosé Selection – Case of 6

Now: £40.32
Was: £47.44
(+ a further 10% reduction if you buy 2 cases)

What nicer way to toast in the late arrival of summer than with a delicious glass of well-chilled pale pink rose wine? A stunning half dozen of six different medal winning rosé wines from Italy, South Africa, France and Chile.

SOURCE: M&S Stories


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.