Eroski Simplifies Cooking With Private Brand

Eroski frontSpanish supermarket Chain Eroski has launched a new Private Brand that attempts to reframe the cooking conversation and make it easier for customers to create and enjoy great food.

Eroski Cooking is a new method of cooking in three steps. Simply customers may first, select their main dish. Then choose accompaniments, and lastly, finish it off with a sauce. For the packaging design, Spanish agency Supperstudio went for a simple, ‘handmade’ look, making it simple to explain how easy it is to prepare Eroski Cooking dishes.

The packaging design includes a QR code, a motion graphic called Haciendo Cooking where customers can learn more about the Eroski Cooking concept.

According to Super Studio, “We created a packaging design honest with the brand values that reflect the essence of this new cooking concept. We focus on the product quality, and the easy way of prepare a complete recipe.”

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Haciendo cooking from Supperstudio on Vimeo.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.