Spanish supermarket Chain Eroski has launched a new Private Brand that attempts to reframe the cooking conversation and make it easier for customers to create and enjoy great food.
Eroski Cooking is a new method of cooking in three steps. Simply customers may first, select their main dish. Then choose accompaniments, and lastly, finish it off with a sauce. For the packaging design, Spanish agency Supperstudio went for a simple, ‘handmade’ look, making it simple to explain how easy it is to prepare Eroski Cooking dishes.
The packaging design includes a QR code, a motion graphic called Haciendo Cooking where customers can learn more about the Eroski Cooking concept.
According to Super Studio, “We created a packaging design honest with the brand values that reflect the essence of this new cooking concept. We focus on the product quality, and the easy way of prepare a complete recipe.”