Sweden’s largest retail of high quality kitchen products, all from cookery to wining and dining items Cervera has introduced new identity and packaging created by Stockholm, Sweden based design agency Silver, for the retailers Private Brand Anders Petter.
The Anders Petter’s brand range consists of pots and pans, cutlery and utensils. Whether the customer wants to treasure classic food traditions or simply create new ones, there’s always a product designed for every need and any user. The contrast between the modern design and product innovation, combined with the 30-year-old Swedish cookery heritage of Anders Petter, emphasizes the multi-functionality of the brand. The inspiration for the design is taken from old recipe books, well worn but just as useful now as they were then. The illustrative imagery can be found in classic Swedish kitchens. The logotype brings out the pride and joy of Swedish food heritage brought from its landscape.