MPB Intelli-Store: The One Stop Private Brand Resource

Intellistore frontFirst there was the ground breaking MPB SIGHTLINE The 2013 Walmart Private Brand Portfolio. Then we added The Hidden History of Private Brands. Today, we’re proud to announce that we have partnered with Amazon to bring the best of the best of branding and packaging to the MPB Intelli-Store

Over the years, we’ve read them all. And today we’re bringing them to you. These are the must have books on Private Brand, brand strategy and packaging. They’re all in one place, and because we’ve read them and believe the information in them to be strong, they come with the My Private Brand seal of approval.

Over the coming year, you can expect the MPB Intelli-Store to grow, becoming home to more My Private Brand resources. We’re already at work on the next in the Sightline series as well as the publication of our first book Fifty2: The My Private Brand Project in early 2014. But as we find great Brand books, you’ll be able to find them here too.

Yes, in the interest of full disclosure, if you purchase one of the books through our link, we do make a profit from the sale. But rather than throw up every title in the category, we’ve selected the best of the best, these are the titles that on our shelves. These are the books we continue to read or simply flip through for inspiration. These are the keepers.

Interested in what we think is worth reading? Take a look – SHOP!. And consider the MPB Intelli-Store your one stop Brand shop.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.