Private Brand sales for the four weeks ending June 16 continued their steady progression up, even as they remain behind sales a year earlier, according to the PLBuyer Index, presented by IRI and Retail Systems Research.
The PLBuyer Index was 98.2 for the period, up from 97.8 four weeks earlier. Private label’s share of revenue is down 18 basis points from a year ago, but the index has risen in four consecutive periods.
The index — compiled from data gathered from total U.S. multi-outlet supermarkets, drugstores, mass-market retailers, military commissaries and select club and dollar retailers — measures the health of the private label industry each month. Analysis from RSR provides context to the information and the framework for creating the PLBuyer Index.
Index numbers above 100 show growth in Private Brand revenue share year-over-year, while those below 100 show declines.
In the latest period, private label and national brands raised prices, but national brands grew unit sales while private label unit sales were flat. Private label’s share of total store revenue was 17.3 percent, flat from a year earlier.