7-Eleven and Pressbyrån’s have enhanced their fast food range in Sweden by working with BVD, Stockholm to create new, sophisticated, typographic base design for their sandwich, wrap and salad packaging.
“More and more we choose a quick sandwich, wrap or salad for lunch. But if you are in a hurry, it can be difficult to see what is hidden in the packaging and tricky to find what you are looking for. Is the food fresh? Is it healthy? With new packaging 7-Eleven and Pressbyrån in Sweden want to enhance their fast food range.”