Tasty Fast Food From Sweden

bvd-front7-Eleven and Press­byrån’s have enhanced their fast food range in Sweden by working with BVD, Stockholm to create new, sophisticated, typographic base design for their sandwich, wrap and salad packaging.

“More and more we choose a quick sand­wich, wrap or salad for lunch. But if you are in a hurry, it can be dif­fi­cult to see what is hid­den in the pack­ag­ing and tricky to find what you are look­ing for. Is the food fresh? Is it healthy? With new pack­ag­ing 7-Eleven and Press­byrån in Swe­den want to enhance their fast food range.”

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.