The Source, one of Canada’s largest electronics and communications retailers, with over 700 locations has become a leading destination for electronics, accessories and mobility products. The retailer offers a portfolio of electronic and accessory category Private Brands that include: Fluid, HeadRush inStudio, GnarlyFish, Xtreme Gaming, Nexxtech and more.
The Source Private Brands have gained significant penetration and market share by leveraging a strong Private Brand portfolio and product mix that delivers innovative technologies that are uniquely designed and competitively priced. With approximately 1,200 Private Brand skus out of a total of 3,000 available skus in an average store Private Brand sales now approach 30% of total company merchandise sales and continue to be a strong contributor to corporate profitability. This has been driven by the retailer’s dedication to quality and value, which is reflected in consistently high customer reviews Private Brand products.
Brands like HeadRush and inStudio have transformed value products into must-have products that help set The Source apart in the consumer electronics market.
Since 2009, HeadRush has been a best-selling audio brand at The Source, offers a collection of headphones, earbuds and complementary audio products with innovative designs in bold colors. HeadRush isn’t just a brand name—it’s a brand experience that stands as a symbol of what a music experience should feel and look like and has quickly become the go-to brand for consumers seeking premium audio products. With a significant increase in sales each year, HeadRush has helped drive The Source’s leading market position in the consumer electronics space. The brand continues to deliver strong customer satisfaction, with an overall customer rating of 4.5 out of 5 stars.
The inStudio brand offers a mix of audio electronics and accessories that are custom-crafted to satisfy consumers’ audio needs—technically, aesthetically and affordably. By harnessing the power of professional-studio sound, inStudio produces incredibly compact and portable sound systems. Whether sitting on the coffee table, hanging by the pool or walking the streets in-hand, the brand’s achievements in high-quality sound and stylish, sophisticated design have become staple pieces in the lives of consumers. Since its inception in 2011, inStudio has developed audio technologies that make sense for every occasion, built on the principle that all of life’s moments deserve a soundtrack. With a strong product offering of wireless, rechargeable and waterproof speakers, inStudio allows customers to free their listening experience and get the best sound quality out of their tablet, smartphone, iPod, laptop, TV and more.
These two Private Brands are just two examples of how The Source understands and uses a strong Private Brand portfolio to create differentiation and make the company a leader in home and personal electronics.