Kroger Promotes A “Private Selection Great American Summer”

Private SelectionCincinnati based grocer Kroger is marketing its premium tier Private Brand Private Selection through the “Private Selection Great American Summer” promotion.

The promotion is hosted at privateselection.com and showcases recipes for regional dishes. Customers are asked to submit their own recipes, which include Private Selection products to be showcased on the site. The site also offers approximately $5.75 in digital coupons for Private Selection products. BzzAgent, the social marketing arm of Kroger agency Dunnhumby USA, is promoting the campaign by distributing coupon booklets to bloggers from May 30 through July 25.

A few of the recipes featured on the site include: Montana Bison Burgers, Utah Dutch Oven Blueberry Cobbler, California Tri Tip Santa Maria Steak, New Hampshire Corn Chowder, Tennessee Lynchburg Lemonade Floats and Oklahoma Pork Chop Sandwich.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.