Kroger Promotes A “Private Selection Great American Summer”

Cincinnati based grocer Kroger is marketing its premium tier Private Brand Private Selection through the “Private Selection Great American Summer” promotion.

The promotion is hosted at privateselection.com and showcases recipes for regional dishes. Customers are asked to submit their own recipes, which include Private Selection products to be showcased on the site. The site also offers approximately $5.75 in digital coupons for Private Selection products. BzzAgent, the social marketing arm of Kroger agency Dunnhumby USA, is promoting the campaign by distributing coupon booklets to bloggers from May 30 through July 25.

A few of the recipes featured on the site include: Montana Bison Burgers, Utah Dutch Oven Blueberry Cobbler, California Tri Tip Santa Maria Steak, New Hampshire Corn Chowder, Tennessee Lynchburg Lemonade Floats and Oklahoma Pork Chop Sandwich.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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