Kroger Promotes A “Private Selection Great American Summer”

By
Christopher Durham
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Private SelectionCincinnati based grocer Kroger is marketing its premium tier Private Brand Private Selection through the “Private Selection Great American Summer” promotion.

The promotion is hosted at privateselection.com and showcases recipes for regional dishes. Customers are asked to submit their own recipes, which include Private Selection products to be showcased on the site. The site also offers approximately $5.75 in digital coupons for Private Selection products. BzzAgent, the social marketing arm of Kroger agency Dunnhumby USA, is promoting the campaign by distributing coupon booklets to bloggers from May 30 through July 25.

A few of the recipes featured on the site include: Montana Bison Burgers, Utah Dutch Oven Blueberry Cobbler, California Tri Tip Santa Maria Steak, New Hampshire Corn Chowder, Tennessee Lynchburg Lemonade Floats and Oklahoma Pork Chop Sandwich.



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Christopher Durham
Christopher Durham
http://www.mypbrand.com
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

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