Kroger Promotes A “Private Selection Great American Summer”

The IRI Summit 2014 is all about taking you from insight to action, with an emphasis on bottom-line boosting results. We’ll hone in on what matters to your sales and marketing initiatives, with deep-dives into:

• Kick-starting growth opportunities across categories and demographics
• Strategies for smarter pricing and promotion
• Mastering your marketing mix in the digital age
• Paradigm-busting, profit-capturing analytics
• The latest tools to maximize merchandising and assortment
• Tales and takeaways from win-win retailer/manufacturer collaborations

Who Should Attend?
Gurus of growth and stewards of the cutting edge. CPG connoisseurs, retail rock-stars and healthcare heavyweights. With sessions that will challenge conventional wisdom, a technical showcase that will have everyone talking and a guest list that will bring together some of the brightest minds in the industry, this conference promises to be three days of can’t-miss and must-know.

The conference is valuable for senior-level attendees from manufacturer and retailer companies in CPG, retail and healthcare. The three-day program will focus on the most hot button growth issues of marketing, marketing research, brand management, category management, merchandising and advertising professionals.

Our Mission:

• Offer up a fresh take on what can help you win the race for growth
• Dish out insights you can act on
• Send you home with big ideas and bona fide solutions for growth in your business

Your Mission:

• Be a bearer of bold thinking…
• A courier of change…
• A charge-leader of growth

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• Bio
• Latest Posts

Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Playful Private Brand Design From Spanish Grocer Eroski – Mar 6, 2014
• Masters Gallery Foods Named 2013 Wisconsin Manufacturer of the Year – Mar 6, 2014
• PB CAREERS: Tractor Supply – Director Brand & Calendar Marketing – Mar 6, 2014

Related posts:

Social Media A-Buzz About Kroger

Private Brand at Shopper Insights this Summer

MPB Hidden History of Private Brands

MPB SIGHTLINE Version 2.0 – The 2013 Walmart Private Brand Portfolio

The following two tabs change content below.

• Bio
• Latest Posts

Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Playful Private Brand Design From Spanish Grocer Eroski – Mar 6, 2014
• Masters Gallery Foods Named 2013 Wisconsin Manufacturer of the Year – Mar 6, 2014
• PB CAREERS: Tractor Supply – Director Brand & Calendar Marketing – Mar 6, 2014

Related posts:

Social Media A-Buzz About Kroger Private Brand at Shopper Insights this Summer MPB Hidden History of Private Brands MPB SIGHTLINE Version 2.0 – The 2013 Walmart Private Brand Portfolio

Saint Joseph’s University Department of Food Marketing is hosting the 8th annual Food Industry Summit on Thursday, March 13th in Philadelphia. The topic for 2014 is “Leveraging Omni-Channel Marketing with the Connected Consumer.”

Join the industry as Saint Joseph’s internationally renowned Food Marketing Program presents a one day summit to gain insights on Omni-Channel Marketing and examine how retailers and manufacturers are leveraging digital technology with traditional media to make things happen at retail. This event is attended by executives and decision-makers from around the country, offering an excellent informational and networking opportunity. Since its inception, the Summit has become a forum for thought leadership in the food industry.

Come and hear how some of the best food brands are handling this topic. Speakers include:
Campbell’s – Mike Senackerib, Senior Vice President and Chief Marketing Officer
Walgreens – Jasbir Patel, Vice President Omni-Channel
Dunkin Donuts – Jessica Gioglio, Director of Social Media
Nestle – Michael Moore, Director of E-Commerce Nestle Purina PetCare
Catalina – John Caron, Vice President of Marketing
Daymon – Janet Oak, Senior Director of Strategy and Insights
Accenture – Mariann Lord, Managing Director

Date: Thursday, March 13, 2014, 8:00 AM to 4:00 PM
Location: Saint Joseph’s University, Mandeville Hall, corner of 54th and City Avenue, Philadelphia, PA 19131
Ticket Price: $299 per person; continental breakfast and lunch included.

The following two tabs change content below.

• Bio
• Latest Posts

Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Playful Private Brand Design From Spanish Grocer Eroski – Mar 6, 2014
• Masters Gallery Foods Named 2013 Wisconsin Manufacturer of the Year – Mar 6, 2014
• PB CAREERS: Tractor Supply – Director Brand & Calendar Marketing – Mar 6, 2014

Related posts:

Social Media A-Buzz About Kroger

Private Brand at Shopper Insights this Summer

MPB Hidden History of Private Brands

MPB SIGHTLINE Version 2.0 – The 2013 Walmart Private Brand Portfolio

The following two tabs change content below.

• Bio
• Latest Posts

Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Playful Private Brand Design From Spanish Grocer Eroski – Mar 6, 2014
• Masters Gallery Foods Named 2013 Wisconsin Manufacturer of the Year – Mar 6, 2014
• PB CAREERS: Tractor Supply – Director Brand & Calendar Marketing – Mar 6, 2014

Related posts:

Social Media A-Buzz About Kroger Private Brand at Shopper Insights this Summer MPB Hidden History of Private Brands MPB SIGHTLINE Version 2.0 – The 2013 Walmart Private Brand Portfolio

The 9th International Business Forum on the PL and regional brands development in Russia. Over 250 retailers and manufacturers attend our event annually!

2-day Forum * Local Products Fair: MADE IN RUSSIA * PL-EXPO: Exhibition of International Manufacturers * PRIVATE LABEL AWARDS & the Best Regional Brand in 2014 * New Product & Packaging Ideas Display * Exhibitors blitz presentation

Forum in 2014
How to succeed in sales today? The Russian retailers are looking for growth points and new PL suppliers. Chains are building integrated strategies for PL, import and local manufacturing to guarantee a sustainable growth. What are the most profitable categories that will bring growth in 2014-2015? Where are the new producers? Let’s discuss at the forum!

• ‘MADE IN RUSSIA’ Fair. Products by the best regional PL producers in the most popular categories
• PL-EXPO. Exhibition of the international manufacturers and Private Label Awards winners during the last 9 years
• New Product & Packaging Ideas Display
• Exhibitors blitz presentations
• Meeting rooms available for booking
• Over 50 speakers – top managers of the leading Russian, international chains and PL professionals
• BUYER-SUPPLIER NEGOTIATIONS. Every year forum becomes a negotiation platform for the new deals and contracts!
• More networking opportunities! Working groups, interactive discussions, case studies, master class from the top level PL experts & GALA DINNER.
• PRIVATE LABEL & REGIONAL BRAND 2014 AWARDS. A panel of judges will present the professional awards of the year.

Hot topics in 2014!

• WHERE IS THE MONEY?! What is the efficiency of PL, import and regional brands? New growth points in the Food & Non-Food categories. 
• SHAPING YOUR PRIVATE LABEL STRATEGY: How to build an integrated retail strategy for non-branded and local products and succeed in sales? 
• NEW MARKET – NEW HOPE. PRIVATE LABEL WITHOUT BORDERS: What foreign manufactures can offer Russian retail chains?
• MADE IN RUSSIA. How local products will get to shelves? Where are the new producers?
• Parallel WORKING GROUPS. Open Conversation. WORKING GROUPS will present an opportunity to discuss problems and prospects for various PL categories in detail.
• QUALITY MANAGEMENT. How to build relations with a producer? Creating partnerships to manage quality in the Food & Non-Food categories.
• SUCCESSFUL CAMPAIGNS FOR PROMOTING PLs & REGIONAL BRANDS. The best practices for retailers and manufacturers. Case studies from brand managers, Russian and international marketing professionals 
• INNOVATION IN PRIVATE LABELS: How to design and test new products?

The following two tabs change content below.

• Bio
• Latest Posts

Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Playful Private Brand Design From Spanish Grocer Eroski – Mar 6, 2014
• Masters Gallery Foods Named 2013 Wisconsin Manufacturer of the Year – Mar 6, 2014
• PB CAREERS: Tractor Supply – Director Brand & Calendar Marketing – Mar 6, 2014

Related posts:

Social Media A-Buzz About Kroger

Private Brand at Shopper Insights this Summer

MPB Hidden History of Private Brands

MPB SIGHTLINE Version 2.0 – The 2013 Walmart Private Brand Portfolio

The following two tabs change content below.

• Bio
• Latest Posts

Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Playful Private Brand Design From Spanish Grocer Eroski – Mar 6, 2014
• Masters Gallery Foods Named 2013 Wisconsin Manufacturer of the Year – Mar 6, 2014
• PB CAREERS: Tractor Supply – Director Brand & Calendar Marketing – Mar 6, 2014

Related posts:

Social Media A-Buzz About Kroger Private Brand at Shopper Insights this Summer MPB Hidden History of Private Brands MPB SIGHTLINE Version 2.0 – The 2013 Walmart Private Brand Portfolio