Ahold USA Appoints Juan De Paoli SVP of Brand Management & Own Brands

\"AholdAhold USA which operates the U.S. banners Stop & Shop, Giant Food, Giant Food Stores, Martin’s Food Markets and Peapod has named Juan De Paoli as SVP of brand management and Own Brands, Ahold USA, effective July 8. The role will be based in Carlisle, PA., De Paoli will oversee strategic brand management as well as the strategic development, growth and profitable execution of Own Brands.

“Juan is a proven leader in successful own brand development and brand management and will help Ahold USA accelerate Own Brands offerings in every aisle of the store,” said Erik Keptner, EVP of marketing

De Paoli brings more than 22 years of experience to his new role with Ahold USA. He most recently served as VP of center store program management for Topco Associates. Prior to Topco, he spent 12 years in positions of increasing responsibility for the H.E. Butt Grocery Co., beginning as brand development manager and ending as director III, own brand, branding, product development, packaging and consumer research. De Paoli also held positions at Consul-Med/Healthcare Consultants, Oscar Mayer and Procter & Gamble Latin America.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.