Target FEEDs America


Every year on the Fourth of July, we come together to celebrate independence and freedom with friends and family. How you celebrate may differ, but why you celebrate remains the same—you’re proud to be an American!

What better way to honor the USA this Independence Day than by helping Americans in need?

Minneapolis based retailer Target has partnered with humanitarian and designer Lauren Bush to create an exclusive Private Brand FEED USA collaboration the limited time-only lifestyle collection of 50 items each tagged with the number of meals it will provide when it is purchased. The line launched June 30 and will benefit Feeding America, the nation’s leading domestic hunger-relief charity.

Target hopes to provide 10 million meals and just in time for the Fourth, the limited time-only collection features a modern Americana aesthetic. Add some red, white and blue to your Fourth of July table with everything you need from pie pans to aprons for a patriotic picnic celebration.

I love this idea and the products that I have seen are great – I just wish they had carried it into the grocery side of the store and created some food products – it seems like such a natural extension of the idea.

SOURCE: A Bullseye View

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.