During Father’s Day weekend, June 15 – 16 in Philadelphia, Sears’ Craftsman Private Brand invited hard core golf fans and putt-putt enthusiasts to play a free round during the “Craftsman Father’s Day Miniature Golf Classic,” a one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord featuring Craftsman tools at every hole. For every hole-in-one, the Craftsman brand pledged to donate $100, up to $10,000 total, to nonprofit Rebuilding Together through Sears Heroes at Home, a program to support military service members and their families.
Over two days, attendees at the “Craftsman Father’s Day Miniature Golf Classic” putted enough hole-in-ones to reach the $10,000 goal. While the pros were trying for a win at golf’s national championship in Ardmore, Pa., the Craftsman nine-hole miniature golf course was open to the public and taking place nearby in Philadelphia where attendees putted their way around and through obstacles including Craftsman products such as the Craftsman Bolt-On system. Other holes featured tools configured into iconic American landmarks.
The “Craftsman Father’s Day Miniature Golf Classic” was one stop along the route of the Craftsman “Make a Difference” Tour – a cross-country journey of a 36-foot truck to help rebuild American communities and restore homes of military veterans.