Sainsbury’s Launches Private Brand Desserts

Sainsbury dessertsSainsbury’s has added patisserie style desserts to its Taste the Difference Private Brand, inspired by the growing demand for home entertaining. Customers can choose from a variety of luxurious desserts including Passion Fruit & Belgian Chocolate Torte and Mango & Coconut Panna Cotta, perfect to share. Ranging from individual containers to larger sizes designed to serve 4, they are priced from £1 to £5 and available now.

These ready to serve desserts not only look impressive and finished to perfection, they are all made using premium ingredients and are customer taste tested – just like all Taste the Difference products. The range includes:

  • Sainsbury’s Taste the Difference Passion fruit & Belgian Chocolate Torte – A tantalizing combination of rich Belgian chocolate and vibrant passion fruit, these elegant hand-glazed tortes are filled with an irresistibly creamy Belgian milk chocolate mousse on a moist brownie base, with a zesty core of luscious passion fruit curd
  • Sainsbury’s Taste the Difference Mango & Coconut Panna Cotta – Rich and creamy with a tropical twist, this velvety panna cotta is made with a smooth blend of British whipping cream and coconut milk, delicately infused with vanilla and topped with luscious Alphonso mango compote for a vibrant balance of flavours
  • Sainsbury’s Taste the Difference Raspberry Panna CottaTerrine – Rich and creamy, with a refreshing fruity tang, this elegant panna cotta terrine is made with British double cream infused with fragrant Madagascan vanilla and topped with a zesty raspberry juice jelly studded with sweet, ripe Heritage raspberries

Gemma Morgan, Desserts & Cream Buyer at Sainsbury’s says: “The new Taste the Difference desserts draw inspiration from the world of patisserie, making them ideal for dinner parties or as an indulgent treat for one. Some of the desserts have taken over six months to develop, so that every final touch and flavour is consistently perfect every time.”

The full range includes

  • Sainsbury’s Taste the Difference Chocolate Sundae – £2 (414 stores)
  • Sainsbury’s Taste the Difference Strawberry & Clotted Cream Sundae – £2 (414 stores)
  • Sainsbury’s Taste the Difference Tiramisu 2 x 88g – £3.50 (371 stores)
  • Sainsbury’s Taste the Difference Raspberry Panna cotta Terrine – £5 (263 stores)
  • Sainsbury’s Taste the Difference Strawberry Tarts 2 x 123g – £3.50 (291 stores)
  • Sainsbury’s Taste the Difference Mango & Coconut Panna cotta 2x180g – £3.50 (291 stores)
  • Sainsbury’s Taste the Difference Passion fruit & Belgian Chocolate Tortes 2 x 81g – £3.50 (371 stores)
  • by Sainsbury’s Chocolate Shot Pot – £1 (400 stores)
  • by Sainsbury’s Lemon Cheesecake Shot Pot – £1 (400 stores)


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.