Safeway And Metro Private Brands Win Big At The 2013 Canadian Grand Prix New Product Awards

Candian awardCanada Safeway and Metro Richelieu Inc. each won multiple Private Brand awards at the annual Canadian Grand Prix New Product Awards announced June 5, 2013 in Toronto as part of an industry conference presented by Retail Council of Canada.

The annual awards were open to manufacturers and distributors for products introduced during the 2012 calendar year. There were a total of 26 awards categories including seven private label categories for food, beverage and non-food. From a field of 46 private label finalists, the winners were:

Canada Safeway won three awards:
Safeway_Skipjack_Tuna_In_Water_Chunk_Light_170g_5820000054Prepared Food & Entrée: Safeway Tuna, 170 g
Beverage: Edwards Coffee, 326 gDebi_Lilly_Candle_Designer_Glass_Honeysuckle_2179418065
Non-Food: Debi Lilly Savoy Candle

Metro Richelieu took two private label awards:
Metro_Caramels w Sea SaltConfectionery, snack & dessert: Irresistibles Dark Chocolate Covered Caramels with sea salt
Metro_Focaccia_ToscanaBakery: Fresh 2 Go Toscana Focaccia

FreeFromAngusBurgerSobeys won for its Sensations by Compliments Extra Virgin Olive Oil 3L in the condiments & sauces category, while Loblaw Brands Limited received the dairy, eggs, meat & seafood award for PC “Free From” Angus Beef Burgers

Last year, Chuck Mulvenna, President and Chief Operating Officer for Canada Safeway announced that its Safeway brand skipjack (chunk-light and flaked-light) canned tuna would be responsibly caught using free-school purse-seine methods and without using harmful fish aggregating devices (FADs) and part of the company’s comprehensive Sustainable Seafood Policy. Safeway brand “responsibly caught” tuna is the first private label brand in North America to embrace sustainable seafood practices and has also been recognized as the top grocery retailer in the Greenpeace Canned Tuna Sustainability Ranking for the last two years.

Diane J. Brisebois, President and CEO of RCC, which is celebrating its 50th anniversary said, “Last night’s gala dinner celebrated our industry’s ability to surprise and delight our consumers by introducing new and innovative products.”

Now in its 20th year, the Canadian Grand Prix New Product Awards is an annual industry-juried awards program for new products in 26 food, non-food and Private Brand categories. Judged by a 32-member panel, representing consumers, media, distributors, award sponsors, and students from across Canada. Entries were scored for: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance. The winners and finalists in this competition can use the Grand Prix Awards logo on their packaging for the next two years.