PLBuyer Index Debuts at the PLB360 Conference

ArrowThis morning at the annual Private Label Buyer Conference PLB360 conference in Chicago the trade magazine and host of the conference PLBuyer introduced it’s new PLBuyer Index The index was created in partnership with IRI and Retail Systems Research and is compiled from data gathered from total U.S. multi-outlet supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retailers. It is designed to measure the health of the Private Brand industry each month. The magazine will also present analysis from RSR, which will give context to the information as well as the framework for turning the raw data into the PLBuyer Index.

The inaugural PLBuyer Index showed that Private Brand sales dipped in the four weeks ending May 19 from a year ago. The index was 97.77 for the period, with Private Brand’s share of revenue falling 0.22 percent from a year earlier.

The PLBuyer Index breaks down information into eight categories within total store sales. Index numbers above 100 show growth in private label revenue share year-over-year, while those below 100 show declines.

For the 4-week period ending May 19, Frozen had the highest index number at 121.49, followed by HBC at 113.21 and Non-Edible at 113.20.

A deeper look at the index will be available in the July issue of PLBuyer magazine, available beginning July 1.

Click here to see the PLBuyer Index.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.