Giant Introduces Pennsylvani Made Private Brand Milk

Pennsylvannia MilkGIANT Food Stores, based in Carlisle, Pennsylvania, is the first major retailer to qualify its Private brand milk as PA Preferred, meaning 100% of the milk is produced in Pennsylvania.

“I applaud GIANT for giving customers what they want – fresh, locally produced food,” Lieutenant Governor Jim Cawley said during the milk’s launch at GIANT Food Store in Harrisburg, Dauphin County.

“By offering PA Preferred milk, GIANT is helping support farmers and area businesses that produce quality products, while making investments in local economies and keeping Pennsylvania growing,” Cawley said.

PA Preferred is the official brand of agriculture products made or grown in Pennsylvania. The program’s trademark is a gold checkmark inside a blue keystone that can be found on products year-round at farmers markets, restaurants, food processors, grocery chains, craft breweries and wineries. “Our dairy farm families spend nearly 85% of their income close to home and recognize the importance of supplying quality products,” Greig said. “They are making a difference in their communities, and they’re making a difference for Pennsylvania.”

Giant MilkThe GIANT brand PA Preferred milk is available in whole, 2%, 1% and skim in gallon and quart sizes. The milk is available at 156 retail locations in Pennsylvania and 44 locations in Maryland, Virginia and West Virginia.

“GIANT embraces our commitment to being a responsible retailer by offering our customers the widest selection of locally grown and produced products possible,” Rick Herring, GIANT Food Stores president said. “Now when customers purchase milk in our stores, they can feel good about the role they are playing in helping to keep Pennsylvania agribusiness strong and supporting our local dairy farmers.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.