PB CAREERS: The Fresh Market, In Store Promotions – Manager, Marketing

Fresh MArketThe Fresh Market, In Store Promotions – Manager, Marketing

The Fresh Market currently has an opening for a Manager, Marketing – In Store Promotions reporting to the Director of Marketing.  Responsibilities for this position will include the management of the promotional and marketing communications calendar in addition to developing, communicating and implementing all in-store promotional events, developing and executing marketing tactics to achieve sales goals, and effectively working cross-functionally to successfully implement marketing programs. The successful candidate will work to create a compelling shopping experience through innovative programs and impactful in-store signage in order to grow sales and build loyalty to The Fresh Market. Candidate will leverage print and electronic communications vehicles to promote in-store events and drive traffic into stores, while maintaining and publishing the store promotional calendar on a monthly basis.


  • The Fresh Market will require 2-5 years plus retail marketing experience.
  • A Bachelor’s Degree in Marketing, Advertising, Retail Management or a related field of study is required. An MBA is preferable.
  • Candidate must exhibit strong business acumen with excellent project and time management skills.
  • Proven successful track record in decision-making, team leadership, and market innovation.
  • Experience working on the client side of a marketing institution is also preferable.
  • This position requires advanced level experience with Microsoft Office, particularly Excel and Power Point.
  • The successful candidate will be a strong team player, results driven, collaborative and strategic, possessing excellent communication, presentation and negotiation abilities.

Primary Location: US-NC-Greensboro-Corporate
Organization:  Corporate
Schedule:  Full-time


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.