Private Brands Play Key Role in Delhaize’s 2012 Sustainability Progress Report

Delhaize sustainability reportLate last week Belgium headquartered international retailer Delhaize Group released their 2012 Sustainability Progress Report. The report details the company’s progress in embedding sustainability into its business and highlights results achieved in 2012, particularly in the areas of sustainable seafood, waste reduction and the reformulation of Private Brand products to improve nutritional value. The report is aligned with the Global Reporting Initiative’s G3.1 guidelines.

In the U.S. Delhaize owns Food Lion and Hannaford and recently entered into an agreement with Bi-lo Holdings to sell Harveys, Sweetbay and Reid’s

The Group also confirms its commitment to sustainability through the launch of a bold new sustainability strategy “2020 Ambition – On our way to Supergood”.

“We are proud of the progress made in 2012 to bring our sustainability strategy to life across the Group. All of our operating companies – from the mature markets to the newer markets – are actively engaged on the roadmap toward the 2020 Ambition. We made particularly good progress in moving to zero waste, in creating more sustainable private brand products and in engaging our associates in sustainability”, said Pierre-Olivier Beckers, President and CEO of Delhaize Group.

2012 achievements
Zero Waste
: as part of the company’s ambition to move to zero waste, all operating companies implemented waste reduction pilot programs, in the U.S. the waste going to landfill was reduced by 8% in a year’s time.

Sustainable Seafood: a major milestone was achieved at Delhaize America, where all fish is now sustainably sourced and at Delhaize Belgium where 100% of fresh seafood products are sustainably sourced.

Healthier Private Brand Products: with the continued reformulation of private brand products to improve their nutritional value.

Performance Management: for the first time 23% of executives were assigned specific sustainability goals.

Dow Jones Sustainability Indexes: the Group was listed for the first time in both the World and the European indexes.

Delhaize Group’s “2020 Ambition – On our way to Supergood”

The new Sustainability Strategy of the Group, “2020 Ambition – „On our way to Supergood”, reiterates its long term commitment to sustainability and refocuses it on ambitious priorities to accelerate its journey.

The strategy has three layers:

one area the Group intends to WIN (exceed its competitors‟ efforts in local markets);

three areas the Group intends to LEAD (be among the leaders in its local markets); and

a foundation of sustainable best practices it will uphold EVERYDAY.

Delivering on our commitment to Supergood means customers can trust Delhaize Group banners to help them live healthier lives and to make responsible choices. They can shop at the Group stores knowing that affordable, nutritious choices are easy, that the Group’s private brands blend quality, affordability and sustainability, and that the Group is continuously innovating to improve the positive impact it has on its communities and the planet.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.