Food Lion Launches New Private Brand Frozen Fish

Food LIon Frozen FishSalisbury, N.C., based grocer Food Lion is promoting a new line of Food Lion frozen Private Brand seafood with the “Fish N’ Fun” sweepstakes which runs June 5-25. The line includes: Pollock, flounder and pink salmon. Consumers may fill out a form on the website to enter the Fish ‘n’ Fun sweeps.

GRAND PRIZE: A Cruise for Two (value $2,000). You choose
your cruise destination!

15 FIRST PRIZE WINNERS: Seafood Feast for Four

20 SECOND PRIZE WINNERS: Deluxe, 7-Piece Grilling Set

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.