Meet Me In Chicago at PLB360 Conference

ChicagoNext week the best and brightest of the Private Brand industry will gather in June in Chicago to talk, listen, and learn about the world they live in and the role the brands they manage, own or supply are playing in the evolving retail world.

On the heels of a successful debut in 2012, the PLB360 Conference opens June 11 with a store tour of the newest flagship Walgreens store in the Bucktown neighborhood of Chicago. Over the next two days, attendees will Paul Hunt, Vice President of Proprietary Brands, Sam’s Club and Moe Alkemade, Vice President of Retail Brands, Walgreens as well as a host of industry speakers.

And of course Perry Seelert and myself will be presenting a exclusive first look at the findings in our in-depth report on Walmart’s private brand portfolio and business strategy SIGHTLINE at this years PLBuyer conference PLB360. The conference will be held June 11-13, 2013, at the Intercontinental Chicago O’Hare.

MPB SIGHTLINE-WALMART - STACKEDWhy PrivateBrand at Walmart is Bigger than Great Value
Wednesday, June 12, 11:00 – 11:40 a.m.
My Private Brand President Christopher Durham and retail branding expert Perry Seelert cut into the world of Walmart’s own brands like no one has before. The pair will discuss the findings of their Sightline Walmart Portfolio analysis, an in-depth review of Walmart’s more than 50 private brands across virtually every category in the story, from grocery and fashion to home and electronics.

With over 450 pages of detailed analysis of Walmart’s Private Brand portfolio and strategy, SIGHTLINE is a must-have for all retailers, manufacturers, national brands, agencies, brokers, vendors and analysts.

Complete sales information can be found at:

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.