Sears Celebrates 100th Anniversary of Kenmore with Bobby Deen

kenmore Bobby DeanHoffman Estates, Illinois based retailer Sears has announced additional plans to celebrate the 100th anniversary of their Private Brand Kenmore by teaming up with Bobby Deen to honor home cooks across America by not only recognizing their best and favorite recipes, but also offering a chance to win amazing prizes.

By submitting a recipe on, now through Aug. 1, home cooks have a chance to win:

  • A trip to New York to join Bobby Deen for the Food Network New York City Wine & Food Festival and have five winning recipes served up along with the nation’s best
  • A $5,000 kitchen appliance makeover
  • A feature in a limited edition Kenmore 100(th) anniversary cookbook, which will be unveiled at the Food Network New York City Wine & Food Festival presented by FOOD & WINE

“Growing up with an amazing cook in our home, I know how much heart and soul are put into each dish that’s served up to family and friends,” said Bobby Deen. “I’m thrilled that the Kenmore brand is giving home cooks the recognition they deserve and that they have the opportunity to share their goodness with the military and their families around the world via”

And for every recipe submission on, $5 will be donated to Heroes at Home up to $10,000. The Heroes at Home program strives to uplift, assist and honor America’s military service members, veterans and their families.

Cook Your Way into Kenmore Brand History
Kicking off the 100(th) anniversary cooking festivities is a Memorial Day weekend event to recognize the commitment and service of U.S. military men and women. The Kenmore brand and Bobby Deen served up free dishes to servicemen and women on the iconic Intrepid Sea, Air, & Space Museum in New York City on Friday, May 24. The dishes served were drawn from recipe submissions as voted by the community. In addition, recipe submissions also help active military service members, veterans and their families thanks to the Heroes at Home donation from the recipe submissions.

“At Kenmore, we’ve listened to our customers for over a century and have evolved kitchen innovations to help home cooks enjoy their time with family and friends,” said Michael Castleman, senior vice president, Sears Holdings and president, Kenmore, Craftsman and DieHard. “Our 100(th) anniversary celebration is one way we are thanking the people who trust us enough to be part of their treasured celebrations – large or small.”

The Heat is on this Summer
In addition to the online recipe competition through, Bobby Deen also will be visiting the Wisconsin, Ohio and Iowa state fairs in July and August to find top recipes in these hot beds of home cooking. Winners of the select state fair competitions will win a $5,000 Kenmore appliance makeover, a trip to the Food Network New York City Wine & Food Festival and an appearance in the Kenmore 100(th) Anniversary cookbook.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.