Montvale, New Jersey based grocer A&P is promoting the redesign of its America’s Choice Private Brand with a social media video featuring customer reviews. The video is posted on both their website and Facebook page and shows A&P customers being interviewed both inside the store and out.
And closes with “So what are you waiting for try America’s Choice, try America’s Choice today, at our A&P family of supermarkets. America’s Choice, Make it easy on yourself.”
Although the final line is less than compelling it’s nice to see A&P promoting their Private Brands.