A&P’s Redesigned America’s Choice is a Video Star

Montvale, New Jersey based grocer A&P is promoting the redesign of its America’s Choice Private Brand with a social media video featuring customer reviews. The video is posted on both their website and Facebook page and shows A&P customers being interviewed both inside the store and out.

And closes with “So what are you waiting for try America’s Choice, try America’s Choice today, at our A&P family of supermarkets. America’s Choice, Make it easy on yourself.”

Although the final line is less than compelling it’s nice to see A&P promoting their Private Brands.

Americas Choice Redesign front

Americas Choice

Americas Choice cocoa Americas Choice Chips Americas Choice Beef Patties
 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.