Sears, Kenmore & Craftsman Join Forces in MAN OF STEEL

Superman coverHoffman Estates, Illinois based retailer Sears and Warner Bros. Pictures have teamed up on a retail theatrical integration for this summer’s film reboot of the Superman sage – MAN OF STEEL – which features a Sears store and Sears Private Brands woven into the film’s storyline. Off-screen, members of the Sears loyalty program “Shop Your Way Rewards” will benefit from the collaboration via shopping perks and privileges, including an exclusive first-look at footage from the film, a limited-edition Superman comic book from DC Entertainment and the chance to participate in a variety of MAN OF STEEL sweepstakes.

superman comic“Sears and Superman are two iconic brands that embody American culture,” said Imran Jooma, executive vice president & president of marketing, online and financial services for Sears Holdings. “As the needs of our members and our customers have changed, Sears has responded with new and better products and services inspired by a spirit of genuine quality and honest values. We’re also proud to showcase Sears in MAN OF STEEL because it celebrates the original Superman – Dad – in time for Father’s Day.”

The Shop Your Way/MAN OF STEEL member perks and privileges are featured at shopyourway.com/manofsteel and include:

  • Access to film footage – Starting May 30, Shop Your Way Rewards members will be the first to see exclusive, never-before-seen footage from MAN OF STEEL at shopyourway.com/manofsteel. In the weeks following the movie’s release, members will be able to view additional content from the movie, giving fans another inside look at the film.
  • Free comic bookAll Star Superman #1 in both print and digital comic formats from DC Entertainment, featuring an exclusive new cover, is free to members with any store purchase starting Sunday, June 9, at the height of the Father’s Day shopping season. Each limited-edition print comic book will have a coupon valid for $10 in Shop Your Way points when a member spends $50 or more on a qualifying purchase in-store June 16-30.
  • Shop Your Way/”Man of Steel” sweepstakes+ – Members can enter several MAN OF STEEL sweeps (no purchase necessary), with prizes that include a Superman fan’s dream trip for two to Warner Bros. Studio for a behind-the-scenes VIP tour; Craftsman tool boxes that were actual authenticated props used in the production of MAN OF STEEL; signed and numbered prints of the original DC Comics art featured on the Sears comic book cover; and more.

The director of MAN OF STEEL, Zack Snyder, said, “We wanted to ground Superman in a reality that the audience could understand, with iconic American locations, like Sears, to make the film feel as authentic as possible.”

Key scenes in MAN OF STEEL take place in downtown “Smallville” that features a Sears store. Fans may also spot vintage Kenmore appliances in the Kent family’s kitchen, Craftsman tools in the Kent’s family barn and products from both brands in the Smallville Sears store.

Honoring Real Heroes At Home
As part of the sixth annual Heroes at Home renovation and fundraising campaign with Rebuilding Together, Sears will host a special MAN OF STEEL rebuilding event in San Bruno, Calif. on June 6.  Sears volunteers will don a special MAN OF STEEL T-shirt and renovate a historic American Legion post that serves 180 families. Thanks to donations by Shop Your Way Rewards members, customers and associates, the Heroes at Home program has raised more than $17 million since 2007, funding more than 1,300 home rebuilds for America’s military heroes.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.