IGA Partners with Wounded Warrior Project

IGA WOUNDED WARRIOR ICE CREAMIGA announced today that it has joined forces with Wounded Warrior Project (WWP) in its third annual IGA Exclusive (Private) Brand donation initiative. During this national campaign—running in participating IGA stores from Memorial Day Weekend through Labor Day weekend (Sept. 3)— a number of WWP co-branded IGA Exclusive Brand products will be available for purchase in participating IGA stores. By fall of this year, IGA plans to donate up to $200,000 to WWP.

For 2013, IGA will again make available specially marked cases of WWP-branded IGA bottled spring and drinking water, as well as WWP-branded IGA hotdog and hamburger buns. New for 2013, IGA has also added WWP-branded IGA ice cream.

As in years past, IGA Red Oval Partner Kraft Foods Group will be joining in with a contribution from displays placed in IGA stores. Kraft featured beverage enhancers include MiO, Crystal Light and Kool-Aid, and new through a partnership with Hershey and Nabisco, IGA retailers will also be offered S’mores shippers.

“Over the past two years we have been overwhelmed with the support our independent IGA retailers and their IGA shoppers gave this WWP event, and we are extremely pleased to have the opportunity to work with our IGA retailers, Licensed Distribution Center partners, Exclusive Brand suppliers and Red Oval Partners Kraft Foods Group, Nabisco and Hershey to raise funds and awareness for WWP again in 2013,” Dave Bennett, IGA senior vice president of Procurement & Exclusive Brands, said. “We look forward to seeing how IGA’s innovative retailers will use this event to benefit WWP’s important mission to honor and empower our nation’s wounded service members.”

IGA MEMORIAL DAYMore than $385,000 has been donated Wounded Warrior Project in the name of IGA retailers since 2011.

According to WWP, nearly 50,000 of our nation’s servicemen and women have been physically wounded during the current military conflicts, with hundreds of thousands more estimated to be recovering from post-traumatic stress disorder, major depression and brain injuries. WWP assists injured service members and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improving their mental health and well-being.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.