Publix Smiles With Frozen Novelties

Publix FrontFlorida based grocer Publix continues to build on its banner Private Brand – this new frozen novelties packaging designed by the Publix in house team is designed to grab customers’ attention and convey all the qualities of the treats inside: playfulness, portability, nostalgia, and fun. The color, simplicity and whimsical humor build on the brands longstanding voice and tone.


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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.