Publix Smiles With Frozen Novelties

Publix FrontFlorida based grocer Publix continues to build on its banner Private Brand – this new frozen novelties packaging designed by the Publix in house team is designed to grab customers’ attention and convey all the qualities of the treats inside: playfulness, portability, nostalgia, and fun. The color, simplicity and whimsical humor build on the brands longstanding voice and tone.