Publix Smiles With Frozen Novelties

Christopher Durham May 20, 2013 0

Publix FrontFlorida based grocer Publix continues to build on its banner Private Brand – this new frozen novelties packaging designed by the Publix in house team is designed to grab customers’ attention and convey all the qualities of the treats inside: playfulness, portability, nostalgia, and fun. The color, simplicity and whimsical humor build on the brands longstanding voice and tone.



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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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