Florida based grocer Publix continues to build on its banner Private Brand – this new frozen novelties packaging designed by the Publix in house team is designed to grab customers’ attention and convey all the qualities of the treats inside: playfulness, portability, nostalgia, and fun. The color, simplicity and whimsical humor build on the brands longstanding voice and tone.
Latest posts by Christopher Durham (see all)
- Unified Grocer’s Redesigns Springfield – Nov 27, 2014
- Happy Private Brand Thanksgiving! – Nov 26, 2014
- FMI Plans Big for the 2015 Private Brand Summit @ FMI Connect – Nov 25, 2014