Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference

Durham - SeelertI am happy to announce the Perry Seelert and myself will be presenting a exclusive first look at the findings in our in-depth report on Walmart’s private brand portfolio and business strategy SIGHTLINE at this years PLBuyer conference PLB360. The conference will be held June 11-13, 2013, at the Intercontinental Chicago O’Hare.

MPB SIGHTLINE-WALMART - STACKEDWhy Private Brand at Walmart is Bigger than Great Value
Wednesday, June 12, 11:00 – 11:40 a.m.
My Private Brand President Christopher Durham and retail branding expert Perry Seelert cut into the world of Walmart’s own brands like no one has before. The pair will discuss the findings of their Sightline Walmart Portfolio analysis, an in-depth review of Walmart’s more than 50 private brands across virtually every category in the story, from grocery and fashion to home and electronics.

With over 450 pages of detailed analysis of Walmart’s Private Brand portfolio and strategy, SIGHTLINE is a must-have for all retailers, manufacturers, national brands, agencies, brokers, vendors and analysts.

Complete sales information can be found at: http://mypbrand.com/mpb-intelli-store/

If you have not registered to WIN FREE TICKETS to the conference time is running out – Register today!

WIN FREE Tickets to PLB360 The PLBuyer Conference
My Private Brand is proud to partner with PLBuyer to offer two FREE conference registrations. The first 100 readers who submit their name, job title, company, email address and phone number will be entered into a drawing to win two (2) FREE conference registrations. The free conference registrations do not include those who have previously registered. Names will be drawn Monday, May 20, 2013 at 5:00pm CST. Send entries to christopher@mypbrand.com.

At the conference you will learn how to turn insights into action, with data and analysis of trends in private label as well as a look at what is working on shelves for retailers today. There is a store tour of the new Walgreens flagship store in Chicago, product evaluations of private label items, and the presentation of Category Colonel awards to the top suppliers in the industry.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.