WIN FREE Tickets to PLB360 The PLBuyer Conference

\"PLThe PLBuyer conference PLB360 is only a few weeks a wayJune 11-13, 2013, at the Intercontinental Chicago O’Hare, if you are not registered I encourage you to do so – it will be a great event.

My Private Brand is proud to partner with PLBuyer to offer two FREE conference registrations. The first 100 readers who submit their name, job title, company, email address and phone number will be entered into a drawing to win two (2) FREE conference registrations. The free conference registrations do not include those who have previously registered. Names will be drawn Monday, May 20, 2013 at 5:00pm CST. Send entries to

At the conference you will learn how to turn insights into action, with data and analysis of trends in private label as well as a look at what is working on shelves for retailers today. There is a store tour of the new Walgreens flagship store in Chicago, product evaluations of private label items, and the presentation of Category Colonel awards to the top suppliers in the industry.

Top reasons to attend:

  • Sam’s Club shares what it takes to launch its health and wellness brand.
  • Learn how Walgreen’s optimized its private brand business.
  • Gain insights into the effects of the economic recovery on private label brands.
  • PLBuyer’s new research in private label unveiled.
  • Learn the success behind dollar stores.
  • Understand private label shopping patterns.
  • Network with industry peers in a relaxed business setting.
  • Discover global trends in private label.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.