Lease-to-Own Kenmore & Craftsman at Sears

Kenmore appliance

Sears has introduced a lease-to-own service allowing credit challenged customers to purchase big ticket items such as Privbate Brand products from Craftsman and Kenmore as well as electronics, furniture and mattresses and pay them down over time. The retailer has partnered with WhyNotLeaseIt, a New Hampshire-based leasing service, customers make their first lease payment at the store followed by monthly or bi-monthly payments in-person or electronically until the item is paid off.

According to an article by the AP: It’s aimed at people who cannot afford a high-ticket item they cannot do without, according to Shannelle Armstrong-Fowler, a spokeswoman for Sears Holdings Corp. “Most people can’t do without a refrigerator for eight to 12 weeks,” she said. “If that person doesn’t qualify for a Sears credit card or doesn’t have access to credit via other means, we’ve introduced a viable option for them.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.