Post to Acquire Hearthside


Post Holdings, Inc. announce] d this past week that it has signed a definitive agreement to acquire the branded and Private Brand cereal, granola and snacks business of Hearthside Food Solutions, a portfolio company of Wind Point Partners.

Post will acquire assets from Hearthside comprising the Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company brands, as well as its private label granola business. Both the private label and the acquired brands are sold predominantly through the natural and health channels. Post plans to combine the acquired business with its Attune Foods business, a branded ready to eat cereal business Post acquired in December 2012. The expanded Attune Foods will continue to be managed independently and will report to Terence E. Block, president and chief operating officer of Post Holdings, Inc.

“This transaction expands Post’s participation in the high-growth segments of the cereal category, and we are excited about the expanded footprint it provides us,” says Bill Stiritz, Post chairman and chief executive officer. “This acquisition will provide us with expanded presence with new retail partners and will be accretive to both top-line growth and earnings,” Stiritz continues. Terms of the deal call for $158 million in cash to be paid at the time of closing.  The company anticipates completing the all-cash transaction by June 2013, subject to certain limited closing conditions including the expiration of waiting periods required under antitrust laws and the receipt of necessary third party consents.

The acquisition includes a 135,000 square foot manufacturing facility, capable of producing a variety of product and package formats, and a 30,000 square foot finished goods warehouse. Both facilities will be leased by Post and are located in Eugene, Oregon, where the business will continue to be based. In addition to its Eugene presence, the newly combined Attune business will have offices in Phoenix, Arizona and San Francisco, California.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.