British retailer Waitrose has announced its intent to cut in half the amount of packaging it uses in its Private Brands by 2016. The supermarket says it is targeting a reduction of 50% of material compared to 2005 and hopes to reduce packaging material usage by 100 tons by relaunching Private Brand’s products. It has unveiled three structural package redesigns created by their in-house design teams, which were created to help achieve the savings
- Packaging for the Menu From Waitrose has been redesigned to reduce the width of the sleeves on the outside of the product. The 49 products in the line will save 33 tons of packaging a year.
- The Good to Go range of 190 snacks and sandwiches is also being relaunched. Changes to be introduced include increasing the size of clear windows on sandwiches and printing directly on fruit bags, eliminating the need for a label. These changes will save 25 tons of packaging each year.
- Flow-wraps are being introduced to all Waitrose’s meat products, replacing plastic trays. The flow-wraps have previously been introduced to several meat categories, implementation in pork and lamb products will cut out 38 tons of packaging.