Aberdeen Group Highlights Trace One’s Packaging Manager

online groceryRetailers and manufacturers face intense pressure to get Private Brand products to market faster and at lower costs. To address this challenge, Trace One today announced a new report on its integrated Packaging Manager solution with its Product Lifecycle Management (PLM) suite for private label products. This integrated solution was recently highlighted in a Market Alert report from Aberdeen Group, an independent third-party voice in the technology industry.

The report, titled ‘Packaging Manager: Trace One’s Answer for Private Label Packaging Design and PLM’, recognized Trace One’s Packaging Manager for its efficiencies in product development by bridging silos across business functions to address very complex requirements

Trace One’s PLM suite is currently utilized by 35 leading retail brands and more than 18,500 manufacturers worldwide. Packaging Manager, a collaborative e-solution for managing packaging design, has continued to gain significant market traction globally. Monoprix, a major French retailer, integrated Trace One’s Packaging Manager and PLM suite to provide stakeholders, including marketers, suppliers, quality, and packaging designers, with up-to-date and accurate information at every step of the process.

“Trace One works almost like a brain,” Annick Beaumont, packaging team leader at Monoprix, stated in the Aberdeen report. “Everyone has a lot of work to keep track of but Trace One manages it by reminding each person what to do each day.”

“As evidenced by some of the tangible results achieved by our worldwide customers and as outlined in this latest Aberdeen Group Market Alert, PLM and Packaging integration can make a significant positive impact on an organization–greater market share, faster time to market, and higher profits to name a few,” said Jerome Malavoy, founder and CEO, Trace One. “Our commitment to innovation combined with our global footprint positions us well to continue to enhance our solutions and help even more retail manufacturers realize these benefits.”

To download a complimentary copy of the Aberdeen Group’s Market Alert “”Packaging Manager: Trace One’s Answer for Private Label Packaging Design and PLM” click here.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.