Private Brands Win Big at the National Pie Championships

Lemon PieFor the last19 years, pie bakers of all skill levels — from the Sunday afternoon family baker to the neighborhood bakery owner, from budding pastry chefs putting a twist on their grandma’s recipes to the nation’s most experienced commercial bakers — have gathered once a year to determine who bakes America’s very best pies. From Friday, April 26 through Sunday, April 28, hundreds of competitors hungry for prizes and bragging rights will gathered at the American Pie Council (APC) /Crisco National Pie Championships held at the Caribe Royal All-Suite Hotel and Convention Center in Orlando. In conjunction with the pie championships, the APC also presented its 12th Annual APC Great American Pie Festival sponsored on Saturday and Sunday, April 27-28, in nearby Celebration, Florida.

Twelve Private Brand pies were awarded prizes in the commercial category at the APC National Pie Championships. Publix, Winn-Dixie and Kroger were among the more than 100 winners across 11 categories.

Private Brand winners included:

Premium No Sugar Added category

  • Winn-Dixie Stores, Winn-Dixie NSA Cherry Pie, Cherry subcategory
  • Winn-Dixie Stores, Lemon Meringue Pie, Citrus subcategory
  • Publix Super Markets, Chocolate Pecan Coconut Pie, New Product subcategory

Gourmet category

  • Winn-Dixie Stores, Winn-Dixie Apple Cranberry Walnut Pie, Apple subcategory
  • The Kroger Co., Kroger Private Selection Peach Raspberry Galette, Fruit & Berry subcategory
  • The Kroger Co., Kroger Private Selection Dulce De Leche Pie, Open Cream Pastry subcategory
  • Kroger Private Selection Pear Blueberry Pie, Open subcategory
  • Kroger Private Selection Pumpkin Crème Pie, Pumpkin subcategory

Family category

  • Winn-Dixie Stores, Winn-Dixie Blueberry Pie, Blueberry subcategory
  • Publix Super Markets, Publix 8” Sweet Potato Pecan Pie, Open subcategory
  • Publix Super Markets, Publix 9” Peach Cobbler Pie, Peach subcategory

Single Serve Slice category

  • Winn-Dixie Stores, Chocolate Cream Single Serve, Open Cream subcategory
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.