Vote In Eighth Annual Lucerne The Art of Dairy Contest

artofdairyPleasanton, California based grocer Safeway has opened voting for the Eighth Annual Lucerne The Art of Dairy contest. Talented student finalists brought this years theme “ImaginDairy” to life on life-size fiberglass cows and are one step closer to the Grand Prize of $20,000 for their school’s art department. “ImaginDairy Places” is all about taking imagination to the next level and re-imagining the world made entirely of dairy. Voting for the top design will take place through May 17th at

This year’s finalists are:

  • Rachel R., Sehome High School, Bellingham, WA.
  • Yul J., La Veta High School, La Veta, CO
  • Sierra N., Sandy High School, Sandy, OR
  • Kayla A., Northwest Christian School, Phoenix, AZ
  • Gissella M., Weber Institute, Stockton, CA
  • Melissa P., Tinley Park High School, Tinley Park, IL
  • Riley K., Loudoun Valley High School, Purcellville, VA
  • Nhung (Julie) L., South Grand Prairie High School, Grand Prairie, TX
  • Hagen A., Northwest Career and Technical Academy, Las Vegas, NV

Art of dairy finalistsMore than 6,400 entries were received from schools across the country. Winners will be announced in June. Through May Safeway’s fans can visit the Safeway YouTube channel and watch the art happen.

Safeway is encouraging voting by giving away Safeway gift cards, every 100,000th voter will receive a $100 Safeway gift card, through 1 million votes. As of today there have been 494,814 votes cast. Consumers may enter to win by participating in the “Lucerne Little Tweet. Big Treat.” contest and by tweeting a picture of their favorite Lucerne product with the hashtag #artofdairy for a chance to win one of 10 $100 gift cards.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.