Private Brand Manufacturer BestSweet Rebrands as Bestco

Bestco frontLongtime Private Brand and contract manufacturer Bestsweet announced today a name change and rebrand to Bestco. The evolution allows the company who has traditionally been known as a candy manufacturer to broaden its positioning to also include its changing business: cough drops, throat drops, soft chews, coated chews and other confectionery-based dosage forms for OTC drug products and dietary supplements.

bestcoThe name change announcement coincides with the launch of a new BestCo corporate logo, website and an integrated launch campaign.

“While we had long been considered a leader in a range of confectionery categories, our business has transitioned in the past 10 years with the development of dosage forms for active ingredients that we have made more palatable. We have transitioned into a consumer healthcare and supplement company. So it was time to move on from the BestSweet name,” said Richard Zulman, Chief Executive Officer, BestCo. “Importantly, BestCo retains a significant part of our old name — because we believe we offer the best in the industry.”

BestCo started in 1976 in Newark N.J. 2013 marks its 25th anniversary in Mooresville, N.C., where it operates its corporate headquarters and manufacturing facilities on a 40-acre campus.

“We believe the new BestCo name and logo signal to customers, employees and suppliers that our company is strong, viable and poised for continued growth in the consumer healthcare industry,” added Zulman.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.