Walgreen Happy and Healthy With Private Brand

Walgreens frontThe second issue of drugstore Walgreen’s advertorial magazine has hit the stores and the spring edition of Happy and Healthy features Black Eyed Peas diva Fergie on the cover but the star of the show is once again the Walgreens Private Brand portfolio. The publication although light on editorial content includes the introduction of the new Walgreen Private Brand for babies Well Beginnings, two pages on Ology, two on Good & Delish all designed by NYC based agency CBX. The publication also features Well at Walgreens, Living Solutions, Nice!, Studio 35 and Finest Nutrition as well as numerous points deals and coupons good thru Saturday, May 18, 2013.

  • $2.49 Nice! Caramel & Fudge Coconut Cookies, 7 oz
  • $3.49 for Pet Shoppe Natural Biscuits, Sweet Potato Slices or Wraps, 7 to 24 oz
  • $2/1 Walgreens Acne Wash or Scrub, 5 to 9.1 oz
  • 79¢ for Studio 35 Beauty Lotion
  • 99¢ for W Alkaline Batteries AA, or AAA, 4 pk
  • $3/1 Walgreens Sinus Relief: Neti Pot or Nasal Wash Kit, Saline Packet Refills, 100 pk
  • $2/1 Walgreens Sleep II Tablets, 96 ct
  • $1.49 for Studio 35 Beauty or W Cotton Swabs or Textured Rounds, 80 to 375 pk
  • $6.99 for Walgreens Diabetic Nutritional Shakes, 6 pk (1011)
  • $2/1 Walgreens Certainty Protection: Pads, 52 pk, Underpads, 10 to 36 pk, Underwear, 10 to 34 pk
  • 99¢ for Nice! Thin Mints, 5 oz
  • $3.49 for Good & Delish Chocolate Bar
  • $2.49 Nice! Veggie Sticks, 7 oz
  • $2.49 Studio 35 Beauty Nail Polish Remover Pump, 5.9 oz
  • $3.99 for Good & Delish Extra Virgin Olive Oil, 16.9 oz
  • $2.99 for each Good & Delish Mini Treats: Smores, 5.75 oz, Red Velvet Caramels, 6 oz, Sandwich Cookies, 8 oz
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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.