Bi-Lo Brings Check Soda Back

ChekJust in time for the hot summer months, supermarket chain BI-LO has brought back a private label with the recent introduction of Chek soda into its 206 grocery stores throughout the Southeast. The soda Private Brand originated in 1965 at Winn-Dixie grocery stores

The introduction of Chek into BI-LO is a result of the 2012 merger of the two companies. Many are already familiar with the brand from when Winn-Dixie was operational in South Carolina, North Carolina and Tennessee.

“Many of our customers in the BI-LO marketplace grew up drinking Chek soda,” said Mary Kellmanson, vice president of marketing. “We think now is the perfect time to reintroduce them to this old favorite, as summer grilling season and days by the pool will soon be in full effect.”

Chek soda is available in 26 flavors, including strawberry, peach, grape and orange pineapple, as well as traditional favorites such as cola, diet cola and root beer. Chek mixers include club soda, tonic, diet tonic, seltzer and ginger ale.

To reintroduce the soft drink, BI-LO is inviting the public to taste test Chek soda at local events in their community. Fans of the BI-LO Facebook Page will also have an opportunity to play a Chek Scratch and Win game where they can enter for a chance to win Chek soda for a year, BI-LO gift cards valued at $100, $50, $25, or $10, or a free 12-pack of Chek.

Customers can visit the BI-LO Facebook page to view upcoming events in their community. For more information about Chek soda, visit


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.