Target, Market Pantry & Brand Commitment

Target Circular FrontThis week Minneapolis based big box retailer Target once again throws its significant circular support behind its Private Brand portfolio. The 24 pages of the print flyer is dominated by the brands including the cover which displays an assortment of the recently redesigned Market Pantry brand,  two pages for the new home decor brand Threshold, three pages for Room Essentials and significant exposure for Boots & Barkley, Up & Up, Xhilaration, Merona and full-pages for Gilligan O’Malley and Mossimo.

Their consistent and unwavering commitment to building brand is impressive!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.