Sears Craftsman “Make a Difference” Tour Hits The Road

Craftsman Make A Difference TourHoffman Estates, Illinois based Sears Private Brand Craftsman and their Craftsman Club, are hitting the road this summer to inspire Americans to open their tool boxes and start working with their hands, all while making a difference in communities across the country. Leading the charge is the Craftsman “Make a Difference” Tour, launching on April 27, which will visit more than 20 locations nationwide, renovating homes of U.S. veterans and helping communities in need. The “Make a Difference” Tour is at the center of the Craftsman brand’s new “Made to Make” campaign, in which the Craftsman brand celebrates the “maker” within each of us.

Throughout the tour, Sears Heroes at Home and the non-profit Rebuilding Together will join the Craftsman “Make a Difference” Tour. At the tour’s first stop in Moonachie, N.J., on National Rebuilding Day, the “Make a Difference” partners will help restore a home owned by a U.S. veteran that was devastated by Superstorm Sandy. National TV personality and DIY expert Ty Pennington will be there to lead volunteers and officially kick off the tour.

“It is so important to give back, and I have been fortunate to be part of some truly heartwarming home renovations throughout my career,” said Pennington. “I’m excited and proud to be part of the Craftsman ‘Make a Difference’ Tour because, with the help of volunteers from Heroes at Home and Rebuilding Together, we’ll make a positive impact in the lives of those in need.”

Featuring a 36-foot trailer and truck filled with the latest Craftsman tools, the “Make a Difference” Tour’s stops across the U.S. will include projects benefiting military veterans, assisting areas affected by natural disasters, and local community restoration projects where Sears Hometown Stores are located. Scheduled tour stops include:

  • Ardmore, Pa.
  • Moonachie, N.J.
  • Chicago
  • Philadelphia
  • Miami
  • St. Louis
  • Milford, Mich.
  • Sturgis, S.D.
  • Minneapolis, Minn.
  • Washington, D.C.

“We believe all Americans can build, create and shape their worlds, from the smallest of home projects to the tallest of buildings. And, we enjoy the pride in seeing our passion for making come to life,” said Michael Castleman, president, Kenmore, Craftsman and DieHard and senior vice president, Sears Holdings. “For 86 years, the Craftsman brand has provided quality tools that are made to make. The Craftsman ‘Make a Difference’ Tour brings the desire of making to life, by mobilizing Craftsman Club members and local volunteers to make a difference in communities across the country.”

“Rebuilding Together is thrilled to be joining Sears Heroes at Home and the Craftsman brand for the ‘Make a Difference’ tour,” said Brad Segal, Chairman of Rebuilding Together’s National Board. “We appreciate their generosity and share the belief that, together, we can rebuild our communities, house by house, block by block, community by community.”

Americans can get involved in the tour by signing up for Craftsman Club. Members can then follow the tour online at where they can view updates, photos and information on each stop, and check for volunteer opportunities at planned rebuilding projects and events happening in their community. Additionally, the “Make a Difference” Tour will be making surprise stops in several areas, visiting lucky Craftsman Club members who need extra inspiration to complete their project.

At each event, volunteers and attendees can learn about the latest product solutions from the Craftsman brand, including power tools, hand tools, garage, storage and lawn and garden equipment. Attendees will also enjoy hands-on product demonstrations with innovative Craftsman tools, plus giveaways, an area to record testimonials on what building and creating means to them and a chance to sign up for Craftsman Club, for exclusive discounts.

Customers looking for even more inspiration to start making a difference, can visit the new Craftsman project center at There, fans can find potential new project ideas and upload their own projects, images and stories. Fans can connect with fellow and future “makers” for guidance, and participate in discussions. It’s the ultimate do-it-yourself hub.

To learn more about the “Make a Difference” Tour, visit For more information on the “Made to Make” campaign, project center and latest Craftsman tools visit or


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.