My Private Brand Amsterdam Bound – PLMA’s World of Private Label

PLMA INTERNATIONAL 1Does brand really matter? How will the development of a Private Brand portfolio strategy impact product development? Get the answer to these and other intriguing questions from Christopher Durham, president, chief strategist of the retail consulting firm Folio 28 and creator of My Private Brand and Prêt a Marque, as he attends, sets up meetings and reports live at PLMA’s 2013 “World of Private Label” International Trade Show May 28-29 at the RAI Centre in Amsterdam.

The economic struggles across Europe aren’t stopping the growth of Private Brand. The 2013 World of Private Label is expected to be bigger than ever, with more than 3,800 exhibit stands. The exhibition will feature manufacturers from 70 countries, including 42 national and regional pavilions. The event attracts retail and wholesale buyers and executives from supermarkets, hypermarkets, drugstores, discounters, department stores, specialty stores, DIY, cash & carry, the hospitality industry, plus buying groups and imports and exporters from over 100 countries.

This year, there will be several new international pavilions, including Hungary, Croatia, Korea, Noord-Brabant (The Netherlands), Ecuador, Mexico and Murcia, Spain.

Also featured on the trade show floor are two popular attractions, Idea Supermarket and New Product Expo. Idea Supermarket displays private label ranges of more than 60 retailers in Europe, United States, Latin America, Africa and Asia. The theme of Idea Supermarket is “Trends in Private Label.” New Product Expo showcases more than 350 products of the latest innovations in the private label industry in various production fields from product to marketing to packaging.

To schedule a meeting at the show, contact Durham at INTERNATIONAL 2


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Lynn Celmer formerly served as Managing Editor for Private Label Buyer and oversaw the twice weekly PLBuyer eReport as well as the PLBuyer SuperStore. Her background is in both newspapers and magazines. She has a degree in Journalism from Northern Illinois University. Some of her favorite retailers to shop for private label products at include Dominick’s, Target, Trader Joe’s and Walgreens.