Walmart And Mickey Exclusively

Disney PaintBentonville, Arkansas giant Walmart has introduced a new exclusive line of Disney paints and specialty finishes. The Disney Paint line includes “112 exclusive colors grouped into three palettes, with imaginative Disney-themed names, designed to give parents and children options at every stage, from infant to tween,” said Jason Stewart, director of soft lines product development for Disney Consumer Products.

Playful Disney focused color names include “Eeyore’s Rain Cloud,” “Blushing Piglet,” “Cinderella’s Ball Gown” and “Sulley’s Fur.”

For more than two years, Disney Consumer Products and Glidden have collaborated on the new paint line. Backed with research that showed more than 48% of parents purchasing bedding were also planning to paint their kid’s room, the colors in the collection coordinate with Disney bedding products.

Disney Paint retails for $13.47 per quart and $27.97 per gallon at most stores.

Previous articlePB CAREERS: Packaging Project Manager – REI Private Brands
Next articleCVS Gold Emblem – Love It For The Taste!
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.