Bentonville, Arkansas giant Walmart has introduced a new exclusive line of Disney paints and specialty finishes. The Disney Paint line includes “112 exclusive colors grouped into three palettes, with imaginative Disney-themed names, designed to give parents and children options at every stage, from infant to tween,” said Jason Stewart, director of soft lines product development for Disney Consumer Products.
Playful Disney focused color names include “Eeyore’s Rain Cloud,” “Blushing Piglet,” “Cinderella’s Ball Gown” and “Sulley’s Fur.”
For more than two years, Disney Consumer Products and Glidden have collaborated on the new paint line. Backed with research that showed more than 48% of parents purchasing bedding were also planning to paint their kid’s room, the colors in the collection coordinate with Disney bedding products.
Disney Paint retails for $13.47 per quart and $27.97 per gallon at most stores.