PB CAREER: Dollar General – Director Private Brand Packaging

Dollar General StoreDollar General – Director, Private Brands Packaging

Job Description
Are you ready for an exciting career move?  We’re a fast-moving $15 billion, Fortune 200 publicly traded company with more than 10,000 stores and 11 distribution centers in 40 states, growing by hundreds of stores each year. We work in an energetic team atmosphere that leverages each person’s strengths and maximizes potential. We are committed to attracting upbeat, talented, and motivated people who can advance our mission of “Serving Others.”

Job #: 43258BR
Department: Consumer Brands
Reports To: Sr. Dir. Marketing/Branding/Customer Insights
Supervises: On-Site Team

General Summary:
Responsible for directing and cultivating Dollar General’s private brand portfolio for both consumables and non-consumables/ core and seasonal merchandising.  Partners with the private brand cross-functional teams and merchandising to develop packaging that promotes product trial through the effective use of visual appeal, appropriate and accurate information, and – when appropriate – appetite appeal.  The position is responsible for directing both domestic and overseas product-packaging activities that support Dollar General Private Label strategies.

Duties & Responsibilities:

  • Manages Dollar General’s private brand portfolio including, but not limited to, identifying brand line extensions and/or contractions, developing new PB labels (in partnership with merchandising and private brand teams), updating and/or refreshing existing labels to make them more relevant, and ensuring the maintenance of accurate and up-to-date brand style guides for all current PB labels
  • Develops & implements packaging design processes to launch new PB SKUs (and/or families of SKUs) and/or refresh existing items that support and reflect brand standards while meeting agreed-upon timelines necessary to ensure products arrive in-store to support and deliver on company sales goals
  • Manages internal and external relationships (design & production agencies, graphic artists, production companies, and manufacturing/printing,) to ensure art files are developed cost-efficiently and in the most appropriate manner to produce high-quality packaging specific to the appropriate type of print production specific to each product and vendor
  • Provides leadership to all on-site positions supporting private brand packaging area; organizes, structures and supports staff to meet packaging goals; provides on-sites with appropriate direction from art direction, to production guidance to project management
  • Provides appropriate art direction – in keeping with approved brand guidelines & standards – for new SKU concepting for layout design, and/or photography/illustrations
  • Approves all packaging proofs and initial production to ensure accuracy of information and quality of production
  • Ensures the organization, routing and facilitation approval of art throughout the design process (design brief, concepts, mechanicals, films, printer proofs, and initial print run) to all product “owners” (including buyers, brand managers, senior leadership) as well as the on-going management of the digital asset library for all new/maintenance PB items
  • ·Negotiates appropriate packaging development costs (production, art direction, photography, etc.) and ensures the appropriate vendor billing of production costs and fines to offset expenses and provide for sufficient monies to invest in non-funded PB projects
  • This job description represents an overview of the responsibilities for the above referenced position and is not intended to represent a comprehensive list of responsibilities; an employee should perform all duties as assigned by his/ her supervisor.

Knowledge, Skills and Abilities (KSAs): What KSAs are required to perform this job?

  • Proficient, in-depth knowledge of effective consumer goods packaging design, production and costs
  • Experience in managing multi-brand portfolios of brands
  • Proven ability to identify opportunities to improve and streamline processes to maximize productivity and to reduce/eliminate waste and inefficiencies
  • Solid understanding of the technical production components and challenges for both domestics and overseas printing
  • Proven experience in effectively managing, directing and growing relationships with third-party agencies and outside suppliers
  • Excellent project management, analytical, budgetary and negotiation skills
  • Excellent communication skills – both verbal & written
  • Proven experiences in building and growing cross-functional intra-departmental relationships to accomplish shared goals and promote teamwork & buy-in
  • Demonstrated ability to meet aggressive timelines
  • Experienced leader capable of inspiring, managing, leading and developing productive and enthusiastic teams

Work Experience &/or Education:

  • Undergraduate college degree
  • Minimum of 8 years of experience in consumer goods packaging development and management in a leadership role in a RETAIL ENVIRONMENT
  • Experience in managing multi-team members/department.
  • Compensation will consist of a competitive salary based on your experience, with bonus potential.


  • Health, dental, vision and life insurance
  • Long term disability
  • Accidental Death and Dismemberment insurance
  • Company matched 401(k)
  • Tuition reimbursement
  • Paid vacation
  • Onsite childcare, ATM, cafeteria and fitness facility
  • Free covered parking
  • Fun, values centered work atmosphere
  • Corporate casual dress


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.