Green Innovations Subsidiary Signs Supplier Agreement with Federated

bambooGreen Innovations Ltd. Announced this past week that its wholly-owned subsidiary, Green Hygienics, Inc., has signed a Supplier Agreement with Federated Foods, LLC, a leading grocery private brand developer, owner, and marketer in the United States.

logotopUnder terms of the Agreement, Green Hygienics has appointed Federated as its sales and marketing representative to solicit orders for products manufactured, produced, or supplied by Green Hygienics bearing various proprietary trade names and trademarks owned or managed by Federated, including the well-known national private brands Hy-Top, Parade, Red & White, and Better Valu. The wide range of products covered by this Agreement include, but are not limited to, moist towlettes (wet wipes), household cleaning wipes, and our own trademarked product line.

“The successful completion of this Agreement has been more than seven months in the making, but now after all that hard work, we are finally approved to supply our products as Federated private labels brands direct to their customers,” stated Tray Harrison, National Sales Manager of Green Hygienics. “Going forward in the very near term, we expect to quickly complete the private label packaging modifications required for each brand and anticipate immediately starting the process of utilizing our sales network to directly approach Federated customers to secure purchase orders.”

Federated Group serves retailers, wholesalers and distributors across the U.S.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.