Hy-Vee Launches Angus Reserve 100% Natural Private Brand Beef

HYVEE angus Reserve FrontThis week West Des Moines, Iowa base grocer features the launch of its new Private Brand Hy-Vee 100% Natural Angus Reserve Beef in its weekly flyer. The brand features 100% natural beef, aged and hand-selected from Midwest-raised cattle from grain-fed cattle. The launch is being supported online as well as the front page of the circular, a $1.00 off coupon on the second page, significant in store marketing and promotional contest.

HyVee Angus Flyer_Page_01

Customers may enter the Hy-Vee 100% Natural Angus Reserve Beef Contest for a chance to win a Brinkman gas grill and a package containing assorted cuts of Hy-Vee 100% Natural Angus Reserve Beef. The promotion begins on April 1, 2013 and ends on April 21, 2013 it is offered only in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin and is open only to U.S. residents at least 18 years of age or older at time of entry (19 in Nebraska).

One grand prizewinner shall win a Brinkman gas grill and a package containing assorted cuts of Hy-Vee 100% Natural Angus Reserve Beef. In addition the grand prizewinner’s Recipe may be featured in the summer grilling issue of Hy-Vee’s Seasons Magazine.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.