This week West Des Moines, Iowa base grocer features the launch of its new Private Brand Hy-Vee 100% Natural Angus Reserve Beef in its weekly flyer. The brand features 100% natural beef, aged and hand-selected from Midwest-raised cattle from grain-fed cattle. The launch is being supported online as well as the front page of the circular, a $1.00 off coupon on the second page, significant in store marketing and promotional contest.
Customers may enter the Hy-Vee 100% Natural Angus Reserve Beef Contest for a chance to win a Brinkman gas grill and a package containing assorted cuts of Hy-Vee 100% Natural Angus Reserve Beef. The promotion begins on April 1, 2013 and ends on April 21, 2013 it is offered only in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin and is open only to U.S. residents at least 18 years of age or older at time of entry (19 in Nebraska).
One grand prizewinner shall win a Brinkman gas grill and a package containing assorted cuts of Hy-Vee 100% Natural Angus Reserve Beef. In addition the grand prizewinner’s Recipe may be featured in the summer grilling issue of Hy-Vee’s Seasons Magazine.