The Home Depot and Martha Stewart Living and have teamed up for a new video series launching April 25. The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Homedepot.com, Stewart Video Hub, Aol.com and Yahoo Screen.
Martha Stewart branded products have been in Home Depot since 2009 when the Home Improvement retailer struck a licensing deal in the hopes of using Stewart’s credibility to increase sales with women.
The videos will fall into three categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY “how-to” questions:
Inspiration videos will take a behind-the-scenes look at MSLO, featuring interviews with designers and inspiration behind the Martha Stewart exclusive Private Brand product lines.
Product Profiles will feature Martha Stewart Living experts and designers taking viewers through product profiles and DIY projects that enhance rooms, add color and give homes a personal touch.
Ask Martha videos will feature the homemaking maven answering some of her most-asked questions across all categories.