Home Depot and Martha Stewart To Launch Video Series


The Home Depot and Martha Stewart Living and have teamed up for a new video series launching April 25. The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Homedepot.com, Stewart Video Hub, Aol.com and Yahoo Screen.

Martha Stewart branded products have been in Home Depot since 2009 when the Home Improvement retailer struck a licensing deal in the hopes of using Stewart’s credibility to increase sales with women.

The videos will fall into three categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY “how-to” questions:

Inspiration videos will take a behind-the-scenes look at MSLO, featuring interviews with designers and inspiration behind the Martha Stewart exclusive Private Brand product lines.

Product Profiles will feature Martha Stewart Living experts and designers taking viewers through product profiles and DIY projects that enhance rooms, add color and give homes a personal touch.

Ask Martha videos will feature the homemaking maven answering some of her most-asked questions across all categories.

Previous articlePrivate Brand at Shopper Insights this Summer
Next articleALDI Launches Premium Private Brand “Specially Selected”
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.