Pams is New Zealand’s largest Private Brand with a loyal following of consumers who enjoy its fresh take on packaging. As well as always aiming to ‘surprise and delight’, Pams delivers on quality, aesthetic appeal and affordability.
When the opportunity arose to celebrate Pams’ 75th Anniversary, the idea emerged to create some very beautiful, very collectible baking tins. This stemmed from Pams‘ early beginnings in baking products.
The designs create by Brother Design Ltd in Auckland feature contemporary New Zealand print maker Penny Stotter love of pattern making and affinity with native New Zealand flora and fauna were her illustrations were perfect for the series of iconic designs.
And although they are modern, for locals they have a slight nostalgic reference to a kitsch part of New Zealand’s visual culture, which probably began in the ‘50s. Household items like tea towels and coasters used to be prevalent, celebrating all things local, native and souvenir.
The design result is a crisp, modern series in fresh black and white with a restrained use of color, making them highly collectible – as a spectrum or in their individual color ways.