Pams’ Celebrates 75th Anniversary With Private Brand

pams tins frontPams is New Zealand’s largest Private Brand with a loyal following of consumers who enjoy its fresh take on packaging. As well as always aiming to ‘surprise and delight’, Pams delivers on quality, aesthetic appeal and affordability.

When the opportunity arose to celebrate Pams’ 75th Anniversary, the idea emerged to create some very beautiful, very collectible baking tins. This stemmed from Pams‘ early beginnings in baking products.

The designs create by Brother Design Ltd in Auckland feature contemporary New Zealand print maker Penny Stotter love of pattern making and affinity with native New Zealand flora and fauna were her illustrations were perfect for the series of iconic designs.

And although they are modern, for locals they have a slight nostalgic reference to a kitsch part of New Zealand’s visual culture, which probably began in the ‘50s. Household items like tea towels and coasters used to be prevalent, celebrating all things local, native and souvenir.

The design result is a crisp, modern series in fresh black and white with a restrained use of color, making them highly collectible – as a spectrum or in their individual color ways.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.