Topco Feeds The Hungry With Full Circle + Project 7

Full Circle Project 7 front 2Elk Grove Village, Illinois based Topco and its Full Circle brand are partnering with Project 7 to offer an exciting new co-branded line of food and beverage products. Beginning this month, Topco will roll out 26 great items in its members’ stores across the country, including bagged granola, granola bars, cobbler bars, coffee and tea. These  items will not only come with the promise of quality but will also allow consumers to help feed the hungry in their communities through Project 7’s Feed the Hungry initiative. Project 7 makes everyday products that give back to seven areas for good around the globe.

“Full Circle and Project 7’s co-branded products are a perfect solution for shoppers looking for great-tasting food and beverages,” said Glenn Backus, Topco Senior Vice President, Center Store Program Management and Innovation. “Families will be able to enjoy these quality goods and, at the same time, make an impact in their communities.”

Full Circle - Project 7 frontFull Circle is committed to improving the quality of life of its consumers and is proud to join forces with Project 7 in the fight against hunger. With every purchase of a Full Circle + Project 7 product, a portion of the proceeds is contributed to local organizations dedicated to serving those affected by hunger. For example, the purchase of just one can of Full Circle + Project 7’s delicious organic, whole bean coffee will help provide two meals to people in need. This revolutionary movement is turning the way consumers buy everyday items into an act of giving back. In 2012, Project 7’s Feed the Hungry initiative helped provide more than 641,000 meals in the United States and that number will only grow more impressive working with Full Circle.

“The new Full Circle + Project 7 products are terrific,” said Project 7 CEO and founder Tyler Merrick. “We are thankful for Topco’s leadership and for this special opportunity to partner with the Full Circle brand. The social good that will come from the sale of these great items serves both families and their communities.”

To learn more about Project 7 and Full Circle’s co-branded food and beverage products, please visit

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.