The basic concept of the design is that household pets can’t stop thinking about the taste of Family Friends brand pet food. This idea was then incorporated into the packaging. In the center of the pack a thought bubble appears from a dog and a cat, the stars of the packaging, showing their favorite pet food served in a distinctive stainless steel bowl.
For optimum shelf recognition, two main colors were used to distinguish dog food and cat food. The range is one of the most comprehensive in the market, from dry food, paté and cans to accessories and toys for pets.