Family Friends Private Brand Pet Food From Greece

AB Family friends 1Delhaize Group owned Greek grocer ΑΒ (Alpha Beta) has introduced a redesign of its “Family Friends” pet products Private Band. The work was created by Athens, Greece based design agency 2yolk.

The basic concept of the design is that household pets can’t stop thinking about the taste of Family Friends brand pet food. This idea was then incorporated into the packaging. In the center of the pack a thought bubble appears from a dog and a cat, the stars of the packaging, showing their favorite pet food served in a distinctive stainless steel bowl.

For optimum shelf recognition, two main colors were used to distinguish dog food and cat food. The range is one of the most comprehensive in the market, from dry food, paté and cans to accessories and toys for pets. AB Family friends-2 AB Family friends - 3 AB Family friends - 4



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.